digiGREATGAME
Creating a strong and engaging brand identity for a gaming community platform
THE IDEA
DigiGREATGAME helps game developers build strong communities and create engaging player experiences. This project develops a cohesive brand identity, app design, and awareness campaign that communicates the studio’s approachability, creativity, and focus on community, making it recognizable and trusted across digital and physical touchpoints.
SCOPE
Branding
Logo Design
Art Direction
Visual Identity
Corporate
App design
Social media
Print Collateral
Campaign & Event
Experiential Design
DigiGREATGAME is a game community studio that helps developers from indie to mid-sized studios build and engage their communities. It treats community as a product, crafting stories, fostering connections, and creating player-first experiences across platforms. Its core mission: care for communities, tell great stories, and ignite unforgettable experiences for both developers and gamers.
The brand identity includes a bold logo, futuristic typography, and a dynamic color palette that reflects the diversity and excitement of gaming culture. The design approach balances fun and professionalism, ensuring appeal across different gaming audiences.
BRAND IDENTITY
Combine bold visuals and friendly design to highlight its focus on stories, experiences, and player-first engagement.
Some logo concepts before the final version
Icon ideas for the mobile app
BRAND EXECUTION
Include corporate assets and promotional materials
MOBILE APP DESIGN
The digiApp is a platform for game developers and players to connect, share stories, and engage in community-driven experiences across games
CAMPAIGN DESIGN
The campaign employed a mix of digital, experiential, and print media strategies to raise awareness of digiApp, expand its user base, and highlight the app’s unique features
Hi :) Did you have any brilliant thought about my work?
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