Three Days For You
A visual concept for Betty Crocker that celebrates self-care through a new product line
THE IDEA
“Three Days For You” repositions Betty Crocker through a design system that blends emotional storytelling with modern self-care aesthetics. I developed a cohesive visual language from packaging to campaign materials that softens the brand’s image, introduces a new product line, and connects with younger audiences through warmth, simplicity, and quiet intimacy.
SCOPE
Visual Direction
Landing page
Social media
Packaging
Print Collateral
PRODUCT DESIGN
Introducing a new self-care desert box set that promotes self-baking for three weekend days
AWARENESS CAMAPIGN
Build a campaign to raise awareness of self-bake through OOH, merchandise, and social media
Hi :) Did you have any brilliant thought about my work?
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