Job Buddies
Building a professional brand that guides young talents to their dream career
THE IDEA
Job Buddies empowers young job seekers to navigate their career journeys. I developed a friendly and uplifting brand identity that communicates guidance and approachability, reinforcing the organization’s credibility across digital and print platforms.
SCOPE
Branding
Art Direction
Visual Identity
Website design
Social media
Merchandise
Corporate
Digital Marketing
TIMELINE
June - December 2024
Job Buddies is a job coaching service dedicated to helping individuals land their ideal job in Canada. Established in 2019 by 2 young professionals, Job Buddies offers a range of services of comprehensive job application coaching.
WHY REBRANDED?
Job Buddies’ previous brand identity offered little flexibility or visual consistency across its communication platforms. As the organization aimed to expand its presence among students across Canada, a rebrand was needed to establish a stronger and more human visual foundation.
STRATEGY
The strategy focused on redefining Job Buddies as a supportive companion for young job seekers—approachable, motivating, and trustworthy. The new identity introduces a complete visual system reflects encouragement and optimism.
Brand identity
Needed to build a professional and friendly identity to attract students and job hoppers
brand execution
Job Buddies needs visual identities for its online presence and merchandize for its offline networking events
PROMOTIONAL AND MEMBERSHIP MATERIALS
These materials were created to maintain visual consistency across all touchpoints and to ensure the brand remains clear and recognizable in both learning and promotional contexts.
website design
The 8-page website was designed to create a clear, consistent, and engaging digital experience, ensuring users can easily understand Job Buddies’ purpose and access key resources.
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